The North Face outdoor company was founded in the 1960s by two outdoor enthusiasts. Since then, the company has been designing equipment specifically for serious climbers and athletes. Although the company has gradually expanded its product line to include less extreme activities, fashion has always been a secondary objective, if an objective at all.
Although only the official sales records can indicate when and how the brand became a popular icon, we can easily induce how all this fame came about. In the late 1990s, a fashion trend known as the “wilderness chic” stormed high schools and college campuses, in which it was considered fashionable to be perceived as outdoor enthusiasts.
The North Face soon became a household name for outdoor gear. While many speculated the buzz to die down, the brand remains popular to this day, and for good reasons. Because the plain looks of the brand barely qualify as fashion, they are unlikely to go out of style. After all, nothing beats out vanilla.
The North Face products are usually associated with inflated price tags. However, TNF is not actually expensive compared to many of its competitors. Sure, several popular jackets indeed carry steep prices for what they are, but that is an inevitable result of heightened demand. On the other hand, if you start shopping for highly performance-specific gear, you will be surprised that The North Face actually comes out as the cheaper candidate on many occasions.